A plan built for you, 1:1.
Tell me about your body, your goal and your kitchen, and I’ll build a meal plan around them by hand — not pulled off a shelf. The macros counted, the grocery list written, every meal chosen for the food you actually like and the week you actually have. No call to schedule. Just answer the questions and let me cook for you.
How it works.
01 / Three stepsThe questionnaire
Check out, and you get a questionnaire. Your body, your goal, the foods you love and the ones you can’t stand, your kitchen and your week. Take your time — the more you tell me, the better the plan.
I build it by hand
I take what you told me and build a plan around it — your real numbers, meals you’ll actually want to cook, swaps for the days you won’t. Made for you, by me, not run through a template.
Your plan lands
A clean booklet-style PDF arrives in your inbox — macros counted, grocery list written, everything mapped to your week. Then you do the easy part: cook, eat, and get on with it.
What you get in your plan.
02 / The valueYour meals, your way
Every meal chosen for the food you actually like, the goal you’re chasing, and the kitchen you’ve got. Not a stock plan with your name on it.
Macros counted for you
Your honest calorie and protein targets, worked out for your body and goal, then hit on every plate. Nothing for you to tally or guess.
A grocery list that fits
One list, scaled to exactly what your plan asks you to cook. Buy what’s on it and nothing rots in the fridge.
Printable PDF, with swaps
A booklet-style PDF for your phone or fridge, with swaps built in for the meals you don’t fancy on the day. The whole plan, laid out plain.
The plans were close. This one’s exactly you.
The ready-made plans cover most people well. But if your body, your schedule or your food doesn’t fit a shelf — too many things you won’t eat, an odd kitchen, a goal in between — this is where you land. It’s the step between grabbing a plan and booking a call: a bespoke plan, built by hand, without the half-hour on the phone.
Ready-made meal plans
Proven plans for cutting, bulking and TRT. Grab one and go.
The custom plan
A bespoke plan built by hand around your body, goal and kitchen. No call needed.
1:1 coaching with Magnus
A 30-minute call to talk it all through, then a plan to follow.
Nutrition guidance, not medical advice. Your custom plan is built from Magnus’s experience as a cook and competitor — he’s not a physician, and a plan is general nutrition guidance, not a diagnosis, a prescription, or a promise about your health or results. He gives no guidance on dosing, sourcing or using TRT, anabolics or any controlled substance. If you have a health condition or take medication, talk to a qualified healthcare professional before you change how you eat. Read the full nutrition disclaimer.
Tell me about you. I’ll build the rest.
Answer the questions, and I’ll hand-build a plan around your body, your goal and your kitchen — macros counted, grocery list written, made just for you. No call to schedule, no shame, no guessing. I’ve got you.